Presenting Fika in a Different Way

Invited by Nykvarn’s Entrepreneur Association to talk about fika, I decided to do it in a different way. Taking as a starting point the four words that according to Business Sweden characterize Sweden.

When summarizing Sweden’s advantages as a global business partner, Business Sweden uses the following four words: Equality, Sustainability, Co-creation and Innovation. It struck me that these words can be explained, using fika as an illustration. Only, fika adds another element – love – to describe us Swedes.